Audience research

Research the Target Audience

You have completed secondary research into music videos, now you need to conduct primary research in order to find out more about what appeals to an audience.

Primary Research – draft a questionnaire in order to determine who your target audience are and how to target them (present to a sample of 10 people minimum). Remember to ask qualitative (opinions) and quantitative questions (answers that can be displayed in a graph/chart etc)

Example questions:

·         How old are you?

·         What gender?

·         What typical features do you expect to see in an indie music video?

·         What appeals to you mostly in a music video?

·         How often do you watch music videos and on what platform? (Could be multiple choice)

·         Do you prefer a music video to have a narrative/storyline?

·         Would you prefer to see more than one location?

·         Do you like performance in a music video?

·         Is location important to you?

·         Which of the following appeals to you…. (etc etc)

Once you have collated your data, summarise the results and produce pie charts and graphs to support your results and findings.

Next step: produce a target audience profile!