Evaluation

Evaluation: 20 marks available

• The expectation that you blog 'creatively' steps up massively for this element. Even if the things you write are perfect, you can't get above a level 2 for your evaluation unless you are presenting it in creative ways.
• Leave plenty of time to do this- it's worth the same as your research and planning and has a big impact on your overall grade. 
• Present this on the same blog as your planning and products. 

Ideas for creative presentation of evaluation: video, vlog, animated Prezi, images, powerpoint on Slideshare.

Your evaluation must cover the following four focus questions- title your blog posts clearly with these:

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

·         Look at all three texts (music video, magazine advert and digipak), and how you met, developed or challenged conventions. You should explore the conventions of your chosen music genre/style, and also how they meet the general conventions of that type of a music video/magazine advert/digipak. Include references to representation and stereotyping in your products. Compare to existing products.

·        Consider both the conscious decisions you made in the design process, as well as the completed text’s effect on the audience.

·        You should refer back to the texts you analysed during the research and planning process, and how these informed your construction. 

2.     How effective is the combination of your main product and ancillary texts?

·         How are your three products clearly linked (how is there synergy between the products)? What visual clues inform an audience that these are promoting the same thing? E.g. model, font, key prop, colour theme, recurring motifs etc.

·         Do you think the music video, digipak and magazine advert combine to have the right effect on the audience/strike the right note? Refer to your audience research (conducted for question 3)

·         Refer back to planning (where you analysed video/digipak/advert combinations) and how this helped you to develop your own.

3.     What have you learned from your audience feedback?

·         AUDIENCE FEEDBACK: ask your target audience a series of open questions to encourage longer responses. Ask questions for both qualitative (opinions) and quantitative  research (measurable responses e.g. multiple choice questions).

·         Reflect on the audience research you did as part of your planning, considering how this shaped your planning and final products.

·         Audience feedback on completed products- anything you learned about the way the audience ‘received’ your products compared to the way you intended? Most effective elements? Lessons learned?

4.     How did you use new media technologies in the construction and research, planning and evaluation stages?

·         Reflect on how you used all elements of technology- internet, ppt, cameras, photoshop, video cameras, Blogger, Premiere, PowToon, Prezi, SurveyMonkey, Facebook etc…

·         How did you use them effectively in pre-production, production and post-production?

·         Any new skills learned in any of these new technologies?

·         How did you solve any problems met?

Marking criteria for evaluation:

Level 4 16–20 marks

ü There is excellent understanding of the forms and conventions used in the productions.

ü There is excellent understanding of the role and use of new media in various stages of the production.

ü There is excellent understanding of the combination of main product and ancillary texts.

ü There is excellent understanding of the significance of audience feedback.

ü There is excellent skill in choice of form in which to present the evaluation.

ü There is excellent ability to communicate.

ü There is excellent use of digital technology or ICT in the evaluation.