Evaluation, and luck...

Hi all,

Good luck with getting everything finished off for Monday- everyone's work so far is looking wonderful so I can't wait to see the finished products.

Work hard (it's worth it), but don't panic...! It'll be worth it to relax on Monday night knowing you've done the best you could've done, so put the work in now while you can.

If anyone's panicking that they've lost the evaluation guide, I've copied it in below- email me on eveblakeman@gmail.com if you have any quick questions over the weekend.

Good luck, lovely people!

Miss B

Evaluation: 20 marks

Your evaluation is worth the same amount as your planning, which you worked very hard on. Therefore, you should make sure that you are giving this enough time to ensure you do not miss out on crucial marks through rushing it.

Your evaluation should be presented on a blog, but a separate blog to your research and planning. (In your blog homepage just select ‘new blog’).

You must try to incorporate other media- video, audio, web links, screen grabs etc. Consider perhaps an audio commentary- very effective and considerably better than blocks of writing! You might also do video or audio interviews with your audience for the feedback section.

Your evaluation must cover these four focus questions:

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

2.     How effective is the combination of your main product and ancillary texts?

3.     What have you learned from your audience feedback?

4.     How did you use new media technologies in your construction and research, planning and evaluation stages?

Marking criteria for evaluation:

Level 4 16–20 marks

ü  There is excellent understanding of the forms and conventions used in the productions.

ü  There is excellent understanding of the role and use of new media in various stages of the production.

ü  There is excellent understanding of the combination of main product and ancillary texts.

ü  There is excellent understanding of the significance of audience feedback.

ü  There is excellent skill in choice of form in which to present the evaluation.

ü  There is excellent ability to communicate.

ü  There is excellent use of digital technology or ICT in the evaluation.

Breakdown of Evaluation focus questions:

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

·         Look at all three texts, with a particular focus on the trailer, and how you met, developed or challenged conventions.

·         Consider both the conscious decisions you made in the design process, as well as the completed text’s effect on the audience.

·         You should refer back to the texts you analysed during the research and planning process, and how these informed your construction.

2.     How effective is the combination of your main product and ancillary texts?

·         Are your three products clearly linked? What visual clues inform an audience that these are advertising the same film? E.g. character, font, key prop, colour theme etc.

·         Do you think the trailer, poster and magazine cover combine to have the right effect on the audience/strike the right note? AUDIENCE FEEDBACK- results and reflections.

·         Refer back to planning (where you should have analysed trailer/poster combinations) and how this helped you to develop your own.

3.     What have you learned from your audience feedback?

·         AUDIENCE FEEDBACK: ask your target audience a series of open questions to encourage longer responses.

·         Reflections on the audience research you did as part of your planning, considering how this shaped your planning and final products.

·         Recent audience feedback- anything you learned about the way the audience ‘received’ your products compared to the way you intended? Most effective elements?

4.     How did you use new media technologies in the construction and research, planning and evaluation stages?

·         Reflect on how you used all elements of technology- internet, ppt, cameras, photoshop, video cameras, premiere, Facebook (for those who used it for audience research) etc…

·         How did you use them effectively?

·         Any new skills learned?

·         How did you solve any problems met?