Easter work- 13C

Create a timeline of the BBFC’s

 history from 1912 to the

present.

Condense and

summarise as much as possible!

http://www.bbfc.co.uk/education-resources/student-guide/bbfc-history

(Unit key question:

How does contemporary media regulation compare to previous

practices?)

13C work for February half term

1. Why did most people see the injunctions as a bad thing for a free press?


2. How did the injunctions (and the news stories around them) highlight a problem with press regulation? (particularly with regard to privacy)


3. How did new media technologies, particularly the internet, play a part in the injunction stories?

Researching the facts: Phone Hacking Scandal

 

1.    What was the first event/story that raised suspicions that phone hacking might be occurring?

 

2.    To date, how many people have been arrested and/or charged by police investigating the phone hacking scandal? Who are they?

3.    Who was Andy Coulson, and how was he involved? Why was it so important that he stepped down from his Media Advisor role when the full scale of the scandal came to light?

4.    Who was Rebekah Brooks? Give details of her role at the time of the scandal, the jobs she’s taken on since, and what has happened to her recently.

5.    Why was Rupert Murdoch’s ‘friendship’ with the Conservative party seen as a bad thing?

6.    Around the time the full scandal was revealed, News Corporation was bidding to take over full ownership of BskyB (of which at the time it owned 40%). How did the scandal affect their bid?

7.    What was Operation Weeting?

 

8.    The Leveson Inquiry was held to investigate the culture, practices and ethics of the press in the light of the phone hacking scandal and the other corruption that had been exposed. What were the four main areas it focussed on? (These are sometimes referred to as ‘modules’).

 

Coursework submission- Tuesday 15th December

I am at an A Level Media conference in London on Tuesday.

I will do my initial check of your coursework on the train home, so everything must be complete and posted by 5PM on Tuesday at the absolute latest.

Do not email me on the day- I will not see it. Any major technical catastrophes we will have to deal with on Wednesday if you can't solve them yourself.

 

 SUBMISSION HELP

1. To export your music video as best quality for YouTube from Premiere:

Click on 'Publish+Share' in the top right of the project screen

Click on 'Computer'

Select AVCHD, drop down the 'presets' menu and select 'YouTube Widescreen HD' at the bottom.

Change the name and where you want to save it, and then click 'Save'.

This is the best format for uploading to YouTube.

2. Export your ancillary texts from InDesign as high quality JPEGs.

3. Check that all links work properly, and that all videos play properly all the way through.

4. BLOG CHECKS:
- Make sure everything is posted on the same blog (no separate blogs for evaluation this year)
- Make sure the evaluation is presented as one blog post per question
- Title each post clearly- help us and the moderator be able to find things on your blog easily
- Make sure posts are in a logical order
- Check all posts are legible/readable- especially if you've posted ppt slides as JPEG
- Double check everything is as you wanted it!

Digipak template for InDesign

It is recommended that you use a template for your digipak in Adobe InDesign. 

I have downloaded a good one for you that you can use: 

Start a new project in Adobe InDesign and click File > Open

You will find the digipak template here: 

Computer > Subjects > Media Studies > Year 13 A Level > InDesign Digipak Template > (double click on the file).

You apply your work on top, using InDesign in the normal way (ignore the upside down bit- do yours all facing the right way up obviously!), but here's a video to help explain the basics:

https://www.youtube.com/watch?v=AmdInWDPLvw 

Evaluation

Evaluation: 20 marks available

• The expectation that you blog 'creatively' steps up massively for this element. Even if the things you write are perfect, you can't get above a level 2 for your evaluation unless you are presenting it in creative ways.
• Leave plenty of time to do this- it's worth the same as your research and planning and has a big impact on your overall grade. 
• Present this on the same blog as your planning and products. 

Ideas for creative presentation of evaluation: video, vlog, animated Prezi, images, powerpoint on Slideshare.

Your evaluation must cover the following four focus questions- title your blog posts clearly with these:

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

·         Look at all three texts (music video, magazine advert and digipak), and how you met, developed or challenged conventions. You should explore the conventions of your chosen music genre/style, and also how they meet the general conventions of that type of a music video/magazine advert/digipak. Include references to representation and stereotyping in your products. Compare to existing products.

·        Consider both the conscious decisions you made in the design process, as well as the completed text’s effect on the audience.

·        You should refer back to the texts you analysed during the research and planning process, and how these informed your construction. 

2.     How effective is the combination of your main product and ancillary texts?

·         How are your three products clearly linked (how is there synergy between the products)? What visual clues inform an audience that these are promoting the same thing? E.g. model, font, key prop, colour theme, recurring motifs etc.

·         Do you think the music video, digipak and magazine advert combine to have the right effect on the audience/strike the right note? Refer to your audience research (conducted for question 3)

·         Refer back to planning (where you analysed video/digipak/advert combinations) and how this helped you to develop your own.

3.     What have you learned from your audience feedback?

·         AUDIENCE FEEDBACK: ask your target audience a series of open questions to encourage longer responses. Ask questions for both qualitative (opinions) and quantitative  research (measurable responses e.g. multiple choice questions).

·         Reflect on the audience research you did as part of your planning, considering how this shaped your planning and final products.

·         Audience feedback on completed products- anything you learned about the way the audience ‘received’ your products compared to the way you intended? Most effective elements? Lessons learned?

4.     How did you use new media technologies in the construction and research, planning and evaluation stages?

·         Reflect on how you used all elements of technology- internet, ppt, cameras, photoshop, video cameras, Blogger, Premiere, PowToon, Prezi, SurveyMonkey, Facebook etc…

·         How did you use them effectively in pre-production, production and post-production?

·         Any new skills learned in any of these new technologies?

·         How did you solve any problems met?

Marking criteria for evaluation:

Level 4 16–20 marks

ü There is excellent understanding of the forms and conventions used in the productions.

ü There is excellent understanding of the role and use of new media in various stages of the production.

ü There is excellent understanding of the combination of main product and ancillary texts.

ü There is excellent understanding of the significance of audience feedback.

ü There is excellent skill in choice of form in which to present the evaluation.

ü There is excellent ability to communicate.

ü There is excellent use of digital technology or ICT in the evaluation.

Research and Planning checklist

A2 Media Studies: G324 Music Video

Research and planning checklist

Must do:	Could also do…
Research:
Research conventions of music video genre- what are the common features? Typical media language features.	Research and analysis of representation of various social groups in music video
Explore functions and purpose of music videos
Types of music video- performance-based, narrative and concept.	Research into different music genres' videos (could also get audience research into their perceptions of different genres' videos)
Analysis of a music video using Andrew Goodwin’s theory
Research into a star image (Richard Dyer and Geoff Dyer)
Analysis of key concepts in at least 2 music videos- media language, narrative, audience, genre and representation (we did Bad Blood together)
Ideas and inspiration (ongoing)	Blog about anything you see- it doesn't have to be a music video- that inspires you or provokes ideas. Could be an image or a piece of art, a fashion magazine, a film etc.
Research into digipaks and magazine adverts- aim to analyse 3 of each	If you can, find a trio of a music video, digipak and magazine advert for the same track and analyse the synergy between the 3
Audience research: what do people want/expect from a music video? Mix of both primary and secondary research, analysed.	Be creative in the way you gather research- video? Images? Electronic survey?
Planning:
Detailed target audience for your song and video: this is crucial and is often neglected!	Creative ways to present this- video? Picture montage? etc
Song choice- shortlists and very initial ideas.	This could be ongoing all through your research and planning stage- blog every time you discover a song that could work well for a music video
Explain final song choice in detail. Give rough ideas for the direction you want the video to go in.	Ask your target audience to vote on your ideas?
Music artist development- who will your artist be? Name? Image? Back story?	How do you ‘sell’ your artist? Think of it from a music industry perspective… Which artists out there are comparable to yours?
Designing digipak- plan fonts, images, layouts etc and include multiple drafts.	Audience research to measure reaction to your different ideas
Lyrics analysis- connotations of lyrics, and what aspects you will use or develop in your music video.
Treatment- a written 'pitch for your music video (Miss B's unfinished example here)
Storyboard of shots in your music video (blank storyboard on shared area) EXAMPLE PRE-PRODUCTION PAPERWORK FROM MOVIES	Make an ‘animatic’ of your video- put storyboard shots together to make a ‘draft’ music video
Shot list/breakdown for your filming (blank shotlist on shared area)
Planning props, costumes and make-up	Mood boards, inspirational images etc
Call sheet- including call times, locations and contact details, props, costumes etc (blank call sheet on shared area)